Privacy Policy
This Privacy Policy outlines the collection, use, and sharing of your personal information when you visit or make a purchase from Niteendo.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect specific information about your device, including details about your web browser, IP address, time zone, and certain cookies installed on your device. Additionally, as you browse the Site, we gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This data is referred to as “Device Information.”
We collect Device Information using various technologies, including:
– “Cookies,” which are data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
– “Log files,” which track actions occurring on the Site and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels,” which are electronic files used to record information about your browsing behavior on the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, such as your name, IP address, billing address, shipping address, payment information (including encrypted credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
Throughout this Privacy Policy, when we mention “Personal Information,” we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We primarily use the Order Information we collect to fulfill any orders you place through the Site. This involves processing your payment information, arranging for shipping, and providing you with invoices and order confirmations. Additionally, we utilize the Order Information to:
– Communicate with you;
– Administer your account;
– Screen our orders for potential risk or fraud; and
– Provide you with information or advertising related to our products or services in accordance with your preferences.
We use the Device Information we collect to help identify potential risks and fraudulent activities, especially through your IP address. Moreover, we utilize this data to improve and optimize our Site, generate analytics about how customers browse and interact with the Site, and assess the success of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
To assist us in using your Personal Information as described above, we may share it with third-party service providers. For example, we use UPS to generate shipping labels. Additionally, we use Google Analytics to understand how customers use the Site. You can find more information about how Google uses Personal Information at https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
Please note that we only share your personal information with third parties as described in this privacy statement. We do not sell your personal information to third parties.
If you participate in a white-labeled enterprise campaign, we may share your name, email address, and order details (such as size and quantity) with the enterprise customers to maintain communication.
We may provide your personal information to companies that offer services to help us with our business activities, such as shipping your order or providing customer service. These companies are authorized to use your personal information solely for the purpose of providing these services to us.
Additionally, we may disclose your personal information:
– As required by law, such as to comply with a subpoena or similar legal process.
– When we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
– In the event of a merger, acquisition, or sale of all or a portion of our assets. In such a case, you will be notified via email and/or a prominent notice on our Site regarding any change in ownership or use of your personal information, as well as any choices you may have regarding your information.
– To any other third party with your prior consent.
DO NOT TRACK
Please be aware that we do not alter our Site’s data collection and usage practices when we receive a Do Not Track signal from your browser.
AGE OF CONSENT
By using this Site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and have given us your consent to allow any of your minor dependents to use this site.
SECURITY
We place a high priority on the security of your personal information. To protect the personal information you submit to us, both during transmission and upon receipt, we follow generally accepted industry standards. When you enter sensitive information, such as credit card numbers, on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). Moreover, customer information in our database is encrypted, ensuring that names and addresses are never stored in plain text. While we take appropriate measures to safeguard your personal information, please understand that no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. Should you have any questions about the security of our Website, please contact us.
MEANS OF PURCHASE
We offer two ways for you to make a purchase on our Site. You can either use our order form or opt for a third-party payment option. If you use our shopping cart, sensitive information collected on our order form is encrypted using secure socket layer technology (SSL) and processed by Authorize.net. If you choose a third-party payment option, such as PayPal, to pay for your order, their privacy policy and security practices will apply to your information. We encourage you to read their privacy policy before providing your information.
BEHAVIOURAL ADVERTISING
As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising through the following links:
– FACEBOOK – https://www.facebook.com/settings/?tab=ads
– GOOGLE – https://www.google.com/settings/ads/anonymous
– BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
We partner with a third-party ad network to display advertising on our Site or manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Sites to provide you with targeted advertising based on your interests. If you do not want this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note that this opt-out does not apply to generic ads, and you will continue to receive them.
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
SOCIAL MEDIA FEATURES AND WIDGETS
Our Website includes Social Media Features, such as the Facebook Like button and Widgets. These Features may collect your IP address, the page you are visiting on our Site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing them.
LINKS TO OTHER WEBSITES
Our Site contains links to other Websites whose privacy practices may differ from those of Niteendo. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit.
TESTIMONIALS
We may display personal testimonials of satisfied customers on our Site, along with other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at [email protected].
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at [email protected].
Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (e.g., if you place an order through the Site) or otherwise to pursue our legitimate business interests as listed above. Please be aware that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected].